I’m convinced that planning an event has got to be one of the most stressful things anyone can do. From organizing the venue to dealing with sponsors, the to-do list seems endless. I have so much respect for the event organizers I work with because - quite frankly - the logistics give me a headache. However, what I DO know is how to get the most out of your event t-shirts.
Below we have provided a 3 step recipe that many of our event partners use when they order shirts. Don't just take it from me - you'll hear from them in this blog as well! I hope this list helps alleviate at least one stressful part out of your event planning.
PLANNING AN EVENT IS STRESSFUL!
To all the event organizers, planners, volunteers, and coordinators - let me ease your pain.
Here are 3 important tips when ordering your event shirts that will turn your merchandise from stressful to successful:
1. WORK WITH AN EXPERIENCED ARTIST
Not all artists are created equal. Your cousin might have a copy of photoshop, and she may even be pretty good at it, but that doesn’t always mean that it’s going to translate into a shirt design. When planning to design a t-shirt, work with an artist who knows about screen printing and color separations. It will save you so much time, money, and stress.
"The art is critical to the success of our promo booth sales. The artists that design our tees are always in tune with the latest trends and keeps the ideas fresh and new. Every year we find that our shirts become more and more of a increasing revenue stream for our event.” - Bethany Hildebrand, World’s Championship Duck Calling Contest & Wings Over The Prairie Festival
2. CROWDSOURCE: KNOW YOUR AUDIENCE
Have your artist design you 2 or 3 options, then crowdsource them out to people! You shouldn’t have to guess when it comes to spending money on merchandise. Throw your designs on social media and ask people to vote for their favorite! Plus, you generate a personal sense of buy-in when you ask others for their input.
"I've come to terms with the fact that I don't always know what designs will sell best. I've learned to take our cues from the students and see what they like. When the products are quality and have designs they like, they will buy them!" - Doug Goodman, Arkansas Youth Conference
3. BUDGET WITH THE END IN MIND
Too often, t-shirts are at the bottom of the budget totem pole. Many events don’t prioritize ordering shirts, and they just use whatever money is left over to make do. Here’s the irony - T-shirts have the ability to generate more ROI than anything else you’re spending money on.
“We used to order the cheapest shirts available. We were trying to cut costs and scrape by, and this was one area we were able to save some money. It took us 3 years to realize our mistake. We don't want to hand out just another event shirt that sits in the bottom of the dresser drawer. We know now that if we give our runners a shirt that is comfortable and looks good they will wear it. Each time they grab our shirt they think about our race, and each time they wear our shirt out other people learn about our race.” - Courtney Mainprize, Conquer The Gauntlet
Your best chance at having a successful event shirt is to offer great designs. Let your audience help you decide which designs to print, and then print them on a garment that they’ll actually wear. It really is that simple.
ink designs and prints for these great events:
Want to work with Ink for your next event?
ABOUT THE AUTHOR:
Caleb is the Creative and Marketing Director for Ink Custom Tees. The quotes in this article were written by accounts that he has helped by working with them to improve their merchandise strategies.
Need help coming up with a design or other marketing ideas? Give Ink a shout. We’re passionate about making sure people don’t wash their car with your shirt.